Chapter 4: The use of exhibition space to create meaning.

Just about every piece of art has it's own individual way of being observed, just like the emotions conveyed through the artists at the time of the work's creation, it will continuously need to be viewed in such a way.
Many variables can be seen that act upon the context the art is viewed in, for example:

• The size of the room
• The colour of the room
• The amount of noise in the room
• The amount of other people in the room
• The temperature of the room
• The amount of other pieces of art in the room

These are just a few examples, the surroundings in which the art is in can be considered to be part of the art itself as it to can play an important role in affecting the viewers emotions. A cold room, can put the viewer on edge and in a rather depressive state- if the artist so wished to do so. Whilst a room crowded with talking people can make the art more lively and adds parts of the reality in the room into the art itself. If a piece of art is surrounded by other pieces it could be overlooked or combined with other pieces near it to create an entirely new meaning. Whilst if it is in a room on it's own it can have the viewers full atention.

One piece of artwork that I saw was a computer animation entitled "Two Minutes Out of Time" By Pierre Hughe. It was a short anime/ Computer animation that made great use of the surroundings it had. It shared the room with a similar but different piece of work, and they alternated between each other on 2 seperate screens. The room was blank, and dark, allowing the viewer to fully appreciate the art, and it seemed that silence was necessary as the audio was very quiet, and took some effort to be heard.

Doll Face - Andy Huang

Doll face is a computer animated short film created by Andy Huang. It is created around concept and is a very metaphoric piece. It seems to be able to depict something that most people feel, but in a very surreal way. The animation itself depicts a woman like machine, trying to reach upmost perfection from what she is viewing on tv, until eventually the robot destroys itself by reaching too far.
This could show that the robot is holding itself back from reaching the so called perfection that it is viewing on the television in front of it. The film craft itself could be based on the creators personal experiences or indeed trying to transfer the reality of individuals seeking perfection as a sort of protest.